Top 5 Communication Apps on Android in Madagascar Q4 2022

The performance of the top communication apps in Madagascar on the Android platform during Q4 2022 showed varied trends in downloads, revenue, and active users. Data from Sensor Tower gives us an insightful look into these trends.

WhatsApp Messenger saw a consistent pattern in weekly downloads, starting at around 10.3K and peaking at approximately 12.3K in the week of October 31. However, downloads dipped to about 5.2K by mid-December before rising again to 8.4K in the final week. Weekly active users for WhatsApp Messenger remained fairly stable, hovering around 2.5M throughout the quarter.

Messenger experienced steady weekly revenue of around $3 throughout most of the quarter. Downloads fluctuated, with a notable increase from 4.6K in late October to 6.7K by the end of December. Active users also showed a consistent upward trend, increasing from approximately 341K to nearly 373K by the end of the quarter.

Snapchat demonstrated some variability in weekly revenue, peaking at $18 in mid-December. Downloads fluctuated as well, starting at around 5.6K and experiencing a significant spike to 9.8K in the last week of December. Active users grew steadily from about 51.6K to 75.2K over the quarter.

Messenger Lite maintained a steady download rate, starting at 3.8K and peaking at 4K in late October. Active users for Messenger Lite showed a slight increase, moving from approximately 42.4K to 45.9K by the end of December.

Telegram saw a steady weekly revenue trend, ranging from $4 to $8. Weekly downloads remained relatively stable, mostly fluctuating between 1.5K and 2.1K. Active users for Telegram increased from around 83.6K to approximately 96.4K throughout the quarter.

For more detailed insights into app performance, visit Sensor Tower.